What is a poster?
What is a concert poster?
'Many concerts, particularly rock concerts, have custom-designed posters that are used for advertisement of the event and these often become collector's items.'
Our aim for the project is to create a poster where we advertise our CD on it and we have to combine the concert poster with the digi-pak.
The target audience for our poster are teenagers and young adults who can relate to the artist
we are selling.
We are trying to sell this new artist who has come from the estates with the dream of becoming a star and trying to prove something to himself.
The most effective place to put this advert up would be outside youth centers, schools, colleges, universities; basically any place that teenagers and young adults go to because it will be more likely for them to see the poster. Even at a bus stop and underground/overground station would be effective because plenty of youths travel by public transport.
The purpose of the advert is to attract as many 'youngsters' as possible to come watch this new artist on the block perform.
We looked at other posters from the website 'www.posters.com' and we were discussing how, just like CD covers, the posters for Rock artists have themes where as for Hip-Hop it's all about the artists.
We looked at Bob Marley's legend poster.
This image represents that Bob Marley is serious about what he does which is music. At the same time, he looks calm which gives off the vibe that he knows what he's doing.
Black and white albums and poster covers represent 'timeless'.
We even looked at Jimi Hendrix's poster.
As you can see in this image, Jimi Hendrix is holding a guitar in which he does in most of his posters and album covers which represents the fact that he is a guitarist and that is what he enjoys.
Here is a video of a photoshoot:
The purpose of this photoshoot was to take pictures for a poster and flyers to promote this band.
Brand continuity: Our album cover and poster needs to have something that continues.
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